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Today’s headlines

Visa, MasterCard look to gain bigger foothold in mobile payments

While Visa and MasterCard have not played a major role in mobile payments to date, they are betting big that the next generation of mobile payments from banks will leverage the networks’ platforms.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Best Buy loads mobile app with check-ins to drive loyalty

Best Buy has updated its mobile application with a new check-in feature that rewards loyalty members for shopping in-store regularly.

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Pedicab scams could stall consumer acceptance of mobile payments

Pedicab drivers are allegedly using the mobile payment application Square to rip off passengers, which could hurt consumer adoption of the technology.

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Longo’s app integrates with loyalty program to deliver personalized shopping

Supermarket chain Longo’s has launched a mobile application enabling users to create a shopping list, access their loyalty points and earn rewards.

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Google’s Chromecast makes mobile linchpin in play for living room access – Mobile Marketer

Mobile Marketer today – Google’s Chromecast makes mobile linchpin in play for living room access; A&E exec: Location segmentation provides mobile context and relevancy.

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Harrods targets affluent women with luxury smartphone launch – Luxury Daily

Luxury Daily today- Harrods targets affluent women with luxury smartphone launch; Location-tailored boutiques provide personalized shopping experiences.

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Generic gTLDs preparing to launch: Top considerations for marketers

When the 1,400-plus new gTLDs begin to launch in the latter part of 2013, a paradigm shift begins that will dramatically affect the way that Internet users search and navigate online.

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