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Today’s headlines

Strategy Push notifications, mobile appointment booking dominate back-to-school commerce efforts
As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones. Entire article
Payments Visa, PayPal consolidate audiences to streamline mobile payments, enhance security
Visa and PayPal have thrown a twist into the race for mobile payments domination by entering into a strategic partnership that will broaden consumers’ ability to pay via PayPal and Venmo and improve security, indicating the importance of collaborations in this competitive space. Entire article
Search Can OTAs upstage Google’s travel updates and reclaim mobile customers?
Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes. Entire article
Strategy Mobile commerce in review: The future gets closer
The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over. Entire article
Content How to create Facebook videos that break through and get noticed – Mobile Marketer
Mobile Marketer today – How to create Facebook videos that break through and get noticed; Ghostbusters rolls the dice on mobile gaming. Entire article
Advertising Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy – Luxury Daily
Luxury Daily today – Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork. Entire article
Columns To move forward, Snapchat must look to Instagram
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature. Entire article
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