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Today’s headlines


Multichannel retail support
Walmart, Kmart see up to 18pc click-through via mobile circulars program

Retailers such as Walmart, Kmart, Target and Macy’s, who are participating in a beta pilot to make weekly ad circulars available on mobile news sites, are seeing strong results.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Web site development
Microsoft, TheFind leverage tablets, social media for new catalog shopping experience

Microsoft and TheFind are combining tablet and social shopping in a new HTML5-based catalog-like experience that gives users access to products from retailers such as Land’s End, Patagonia and Crate & Barrel.

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Content
Kayak IPO points to growth, challenges in mobile travel industry

Kayak attributed a strong mobile presence to its initial public offering last week, showing both the healthy appetite for consumers to make travel plans from their handsets and the challenges that the industry still faces, according to experts.

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Applications
ING U.S. launches mobile game to drive financial awareness

Financial institution ING U.S. is helping educate consumers about their financial know-how with a branded mobile game.

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Marketing
Apple’s Q3 growth slows on lackluster sales in some markets – Mobile Marketer

Mobile Marketer today – Apple’s Q3 growth slows on lackluster sales in some markets; Taco Bell showcases new menu items through mobile.

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Advertising
How jewelry brand apps can help retain customers – Luxury Daily

Luxury Daily today – How jewelry brand apps can help retain customers; Rolls-Royce bolsters China appeal with elite group meeting.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
How pharma marketers are tapping into mobile

Big Pharma advertisers are often left scratching their heads, wondering why they cannot reach their target demographic on the emerging medium of mobile.

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