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Today’s headlines

Social networks Aeropostale teases AeroNow rebranding with social, text campaigns
Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions. Entire article
Payments Will retailer rejection put out Amazon Wallet’s fire?
Amazon has entered the offline mobile-payments space seeking to close the loop on merchant app downloads with a multi-merchant wallet, but retailers may shun the platform as Amazon has encroached on their profits before. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Software and technology Office Depot supplies augmented reality experience to increase basket size
Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5. Entire article
Payments Cumberland Farms lures business fleets with mobile fuel payments
Convenience-store retailer Cumberland Farms has extended a version of its mobile-payment system with added perks for businesses to use in managing costs for their vehicle fleets. Entire article
Marketing Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer
Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition. Entire article
Advertising Mercedes places fans in driver’s seat with new app – Luxury Daily
Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1. Entire article
Columns When to use push notifications versus SMS messaging
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy. Entire article
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