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Today’s headlines

Database/CRM Starbucks boosts mobile loyalty program with New York Times content
Starbucks is expanding its partnership with The New York Times to bring top daily articles to its mobile application users and reward loyalty members with points when they purchase print and digital subscriptions, reflecting the growing importance of top-notch content for merchants on mobile. Entire article
Multichannel retail support Apple Store’s mobile traffic equals desktop for the first time
The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Strategy Carrefour undertakes first large-scale beacon deployment in Romanian hypermarkets
Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile. Entire article
Multichannel retail support Kohl’s integrates shopping cart across devices to minimize abandonment
Kohl’s newly updated iPhone application enables users to view items in the shopping cart that were previously added from desktop or a tablet, potentially diminishing the shopping cart abandonment rate during the upcoming holiday season when mcommerce is expected to spike. Entire article
Content Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo’s mixed results reflect costs of attracting new users. Entire article
Content Why iOS 9’s search, notification updates are good news for brands – Mobile Marketer
Mobile Marketer today – Why iOS 9’s search, notification updates are good news for brands; Mac, Sephora, Maybelline lose voice in social conversation around beauty: report. Entire article
Advertising McLaren holds golden boot social contest to fete partnership – Luxury Daily
Luxury Daily today – McLaren holds golden boot social contest to fete partnership; Top 10 luxury apparel and accessories efforts of H1. Entire article
Columns How to market to the various kinds of luxury consumers?
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now. Entire article
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