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Today’s headlines

Research Apple Passbook used more frequently than other digital wallets: report
New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have. Entire article
Gaming Chuck E. Cheese’s Skate Universe app continues entertainment at home
Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Applications EBay, Fandango leverage Amazon Fire phone’s features to streamline shopping
EBay and Fandango, among the first merchants to build apps for Amazon’s Fire smartphone, are using the phone’s unique features to eliminate the number of taps and swipes between search, browse and purchase for a more streamlined shopping experience. Entire article
Social networks Toms’ back-to-school Pinterest campaign redirects to sales
Apparel brand Toms is using pinning platform Pinterest for a back-to-school campaign encouraging fans to repin their favorite apparel trends, among Toms’ products, to gain a chance to win a $500 Toms gift card. Entire article
Marketing Michelob Ultra turns up volume on mobile music with dedicated player – Mobile Marketer
Mobile Marketer today – Michelob Ultra turns up volume on mobile music with dedicated player; Apple sees opportunity in mobile-first business apps. Entire article
Advertising Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily
Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort. Entire article
Columns What the AmEx-Uber partnership signals about customer engagement
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions. Entire article
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