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Today’s headlines

   
Marketing Will brands latch on to post check-in foursquare ads?
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Advertising Best Western mobile ad campaign generates 0.95 CTR
Jamba Juice Co. is planning to launch a new loyalty program called My Fruitful Rewards to let consumers easily earn rewards at Jamba Juice stores. Entire article
Gaming Build-A-Bear brings products to life via mobile game
Mobile Marketer today – Gmail Inbox revamp spells trouble for time-sensitive mobile offers; Red Bull elevates mobile strategy with retail promotion using SMS, QR codes, gaming. Entire article
Advertising Neiman Marcus pushes home furnishings to fashionistas via The Cut mobile site – Luxury Daily
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices. Entire article
 
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