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Payments
Why are more fast food giants not investing in mobile payments?

Fast food giants such as McDonald’s, Taco Bell and KFC are missing a big opportunity by not incorporating mobile payments into their marketing efforts. The technology not only helps drive in-store foot traffic, but offers consumers an easy way to pay for their meals.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Payments
Blockbuster buys mobile POS company to enhance in-store experience

Video rental retailer Blockbuster is getting into the mobile payments game and has acquired mobile point-of-sale software company Alpha Bay.

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Advertising
Procter & Gamble’s Crest drives mcommerce sales via ad campaign

Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste.

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Marketing
Apple’s iPad generates more revenue per impression than other mobile devices: report – Mobile Marketer

Mobile Marketer today – Apple’s iPad generates more revenue per impression than other mobile devices: report; Nokia Q2 results highlight just how much is riding on Windows Phone.

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Advertising
Top 10 luxury brand mobile apps of H1 – Luxury Daily

Luxury Daily today – Top 10 luxury brand mobile apps of H1; Four Seasons, Ritz-Carlton most searched-for brands by Chinese travelers.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Lessons online advertising can teach mobile marketers

The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.

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