Gilt Groupe firms up smartphone user strategy
By Peter Finocchiaro
Online retailer Gilt Groupe has launched on the Android platform to bolster its smartphone user strategy.
Virtual goods increase purchase intent by 32pc: study
By Rimma Kats
Consumer purchase intent increased by almost 32 percent due to exposure of branded virtual goods, according to appssavvy.
MEF launches M-Commerce Guide to drive customer acquisition, retention and conversion
By Dan Butcher
Mobile Entertainment Forum North America has launched the first edition of the MEF Guide to M-Commerce.
Holiday conference: Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
Three-quarters of US consumers unaware of mobile banking options: KPMG
Nearly three-quarters of consumers in the United States are not aware of mobile financial services at their banks, per a KPMG report.
American Red Cross to keynote Nonprofits Mobile Day
How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.
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