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Today’s headlines

Gilt Groupe firms up smartphone user strategy

Online retailer Gilt Groupe has launched on the Android platform to bolster its smartphone user strategy.

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Virtual goods increase purchase intent by 32pc: study

Consumer purchase intent increased by almost 32 percent due to exposure of branded virtual goods, according to appssavvy.

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MEF launches M-Commerce Guide to drive customer acquisition, retention and conversion

Mobile Entertainment Forum North America has launched the first edition of the MEF Guide to M-Commerce.

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Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Three-quarters of US consumers unaware of mobile banking options: KPMG

Nearly three-quarters of consumers in the United States are not aware of mobile financial services at their banks, per a KPMG report.

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American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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