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Today’s headlines

Research Why September is the best month for acquiring mobile customers
Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff. Entire article
Social networks Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise
Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers. Entire article
Payments Mastercard looks to maximize mobile payments capabilities with VocaLink acquisition
Mastercard has acquired British payment-technology provider VocaLink, following a string of innovations for its Masterpass mobile payment service, in a bid to even out adoption of the technology in all markets and become a top contender in the crowded space. Entire article
Banking Bank of America invests in mobile-enabled rewards redemption
Bank of America’s redesigned mobile application now includes Spanish language capabilities as well as the ability to redeem BankAmericard Cash Rewards for travel points or cash-back offers without leaving the app. Entire article
Content Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups. Entire article
Content Branded, sponsored content are working in early efforts to evade ad-blocking – Mobile Marketer
Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports. Entire article
Advertising Compass app brings market reports directly to consumers and agents – Luxury Daily
Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior. Entire article
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