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Today’s headlines

Research Retailers opt for simple implementation over truly customized mobile Web experiences: report
A recent audit of 500 leading mobile retail sites by Pure Oxygen Labs shows a significant jump in the number of sites using responsive design, surpassing the prevalence of dynamic serving – which many agree provides the better mobile experience. Entire article
Applications EBay acquires mobile app Twice to attract more sellers
Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Applications IKEA builds in-store shopping companion with redesigned app
IKEA Canada is extending the shopping experience with an in-store companion application to help consumers create lists, check off collected items and find product locations from their mobile devices. Entire article
Strategy Uber, Capital One sweeten ride-sharing with free ice cream offer
Ride-sharing application Uber is continuing its cross-marketing blitz by joining forces with Capital One to deliver free ice cream to cardholders on July 24. Entire article
Content Mobile Minutes: Verizon adds subscribers; The People’s Operator; Ad tech complaints; Drone Periscope
Today in mobile marketing – Verizon profit beats estimates as more subscribers sign up; Wikipedia founder starts new mobile network giving that profits charity; Ad tech is killing the online experience; Drone Periscope: GE launches #DroneWeek, a 5-day live-streaming bonanza. Entire article
Content Can YouTube’s success survive coming deluge of mobile video content? – Mobile Marketer
Mobile Marketer today – Can YouTube’s success survive coming deluge of mobile video content; IPhone, not Apple Watch, is Apple’s biggest success in latest quarter. Entire article
Advertising Bulgari protects consumer data with “wrist-vault” timepiece – Luxury Daily
Luxury Daily today – Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1. Entire article
Columns Goldfish-sized attention spans: The marketer’s new challenge
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options. Entire article
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