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Strategy The difference in marketing mcommerce to men and women
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Software and technology IKEA entices potential consumers with augmented reality
In a move to drive its mobile payments strategy, U.S. Bank is integrating with the Square digital wallet, enabling users to fund payments made via the mobile application from their bank account.  Entire article
Applications AAA integrates with Passbook to meet members’ needs
Mobile Commerce today – Sponsored mobile content puts editorial credibility at risk; Google on the road to shake up mobile TV scene. Entire article
Advertising Lexus boosts IS model via fan-created, stop-motion Instagram film – Luxury Daily
This holiday season will solidify the sea change in online shopping that has been shifting to mobile over the last few years. Entire article
 
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