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Today’s headlines


Multichannel retail support
Target tests instant offers as mobile couponing program grows

Target is testing instant coupons in select stores with additional on-demand promotions planned for the future as mobile coupon enrollment grows.

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Payments
Strong sales, merchant customer acquisitions drive PayPal mobile growth: EBay

EBay said mobile is accelerating thanks in part to PayPal’s growth, with the division posting its first billion-dollar revenue quarter.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Applications
InterContinental Hotels Group extends mobile booking app to Windows Phone 7

InterContinental Hotels Group has debuted a Windows Phone 7 application that lets travelers find and book hotel rooms, check rates and view or cancel reservations.

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Applications
Duttenhofer’s Books, Piada tap mobile loyalty cards to reward consumers

Ohio-based bookstore Duttenhofer’s Books and New York restaurant Piada are using mobile customer loyalty cards to push in-store traffic via the Stampt application.

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Advertising
Swarovski continues Hello Kitty push with first branded app – Luxury Daily

Luxury Daily today – Swarovski continues Hello Kitty push with first branded app; Rolls-Royce, Ralph Lauren quickest Web site response times in Q2.

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Columns
Briefing your creative agency

Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.

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