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Today’s headlines

Software and technology Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role
Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry. Entire article
Applications Virgin America turns seat upgrades into live auction via SeatBoost app
Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application. Entire article
Strategy Clorox fuels product sales, donations with mobile receipt campaign
Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations. Entire article
Payments Wells Fargo highlights Android-friendly commerce opportunities with mobile wallet
Wells Fargo is reminding financial institutions not to overlook non-iOS customers with a mobile wallet for Android devices, enabling users to make purchases at participating merchants by holding their smartphones up to contactless readers. Entire article
Content Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go. Entire article
Content Can subscription services help CPG marketers find mobile success? – Mobile Marketer
Mobile Marketer today – Can subscription services help CPG marketers find mobile success?; Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes. Entire article
Advertising Bulgari to safeguard consumers’ data in Swiss bunker via app – Luxury Daily
Luxury Daily today – Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished. Entire article
Columns How luxury brands engage the mobile-savvy customer
No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying. Entire article
Columns Yes, app marketers, you do need a message center
Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained. Entire article
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