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Today’s headlines

Social networks Target’s pop-culture trivia game on Instagram scores mcommerce points
Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia. Entire article
Banking Chase optimizes homepage for tablets, mimicking feel of app
Chase is continuing its digital transformation by rolling out a redesigned homepage for its site to optimize the experience across tablet devices and desktops while bringing timely stories and advice to consumers’ attention.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Merchandising Macy’s, Belk elect mobile voting for back-to-school merchandising
A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season. Entire article
Payments Toronto is latest to adopt mobile payments for public transit
Toronto Transit Commission, the third largest such agency in North America, has begun enabling payments through mobile devices, suggesting a future in which transit and mobile commerce are more closely linked. Entire article
Content Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive. Entire article
Content How to pick the right music streaming platform partner – Mobile Marketer
Mobile Marketer today – How to pick the right music streaming platform partner; Mobile programmatic encounters slow adoption, faces several challenges: report. Entire article
Advertising Galerié magazine sets sights on affluent Chinese returning to US – Luxury Daily
Luxury Daily today – Galerié magazine sets sights on affluent Chinese returning to US; Top 10 jewelry and watch brand efforts of H1. Entire article
Columns 3 steps to build long-term customer relationships with mobile
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app. Entire article
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