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Today’s headlines

Strategy How Quiznos uses gamification to strengthen loyalty connections
A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program. Entire article
Payments PayPal Select brings back rewards for top shoppers
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Marketing Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut. Entire article
Social networks Newegg readies students with social back-to-school giveaways
Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies. Entire article
Marketing Social shopping takes leap forward with ‘Buy’ button on Facebook – Mobile Marketer
Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook. Entire article
Advertising Hotel brands must improve metasearch visibility: L2 – Luxury Daily
Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1. Entire article
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