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Today’s headlines

Groupon cements mobile strategy with international app

Groupon is showing competitors that it is a force to be reckoned with in the mobile daily deals space via a new Android application for its Germany market.

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Shopkick drives small business traffic via Citi partnership

Shopping application shopkick is partnering with Citi Ventures to drive in-store shopping at small businesses.

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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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ShopRunner increases brand sales via mobile app

ShopRunner is letting its fashion-savvy members shop their favorite brands and track their orders via an iPhone application.

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Web site development
Loffles offers consumers prizes via mobile sweepstakes site

Loffles has rolled out a mobile-optimized sweepstakes site, letting consumers vie for a chance to win high-end prizes.

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Moschino employs new branded channels to promote mobile efforts- Luxury Daily

Luxury Daily today – Moschino employs new branded channels to promote mobile efforts; Gucci amps up ecommerce with first shoppable campaign video.

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The correct relationship between apps, mobile Web sites and Web sites

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

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