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Today’s headlines

Database/CRM Bloomin’ Brands forgoes app in favor of Web-based loyalty program
Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application. Entire article
Research Social beats television in impact on purchasing decisions: report
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television ad, according to a new report from Influence Central. Entire article
Applications Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed
Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app. Entire article
Banking First National Bank jumps into mobile banking with corporate-facing app
First National Bank of Pennsylvania is optimizing its banking services for mobile with a new application that allows clients to receive push notifications regarding account activity and approve time-sensitive fund transfers for their organizations. Entire article
Content Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel
Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey’s Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold. Entire article
Content Google’s AMP meets mobile ads for faster brand experiences – Mobile Marketer
Mobile Marketer today – Google’s AMP meets mobile ads for faster brand experiences; Snapchat, Bitmoji partnership has potential for personalized engagements. Entire article
Advertising La Mer pairs with Pinterest for summer skincare exclusives – Luxury Daily
Luxury Daily today – La Mer pairs with Pinterest for summer skincare exclusives; China’s luxury goods increase in price as affluent classes swell. Entire article
Columns Big mistakes that app marketers make daily
If you are a marketer or retailer with applications, I have some bad news for you. Entire article
Columns What is wrong with your mobile loyalty program and how to fix it?
Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver. Entire article
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