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Today’s headlines

Columns Why Apple Watch apps should be one-dimensional
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.
Entire article
Payments 7-Eleven extends mobile utility to payments for everyday purchases
Convenience store chain 7-Eleven continues to build its prowess at leveraging mobile to simplify everyday purchases through a new partnership with the Pi mobile wallet application in Taiwan. Entire article
Social networks ShopSavvy innovates personal shopping experience through Twitter
Discount mobile application ShopSavvy has created a personal shopping experience on social media providing immediate discount comparisons, showcasing how social media and mobile can create personal experiences that provide solutions to real consumer needs. Entire article
Strategy Groupon’s acquisition of OrderUp suggests uptick in mobile food ordering
Groupon is acquiring on-demand mobile ordering and delivery platform OrderUp as local commerce marketplaces compete to grab a slice of revenue from food enthusiasts’ smartphones and wallets. Entire article
Marketing Uber taps Chelsea FC partnership to deliver club kits to soccer fans
Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide. Entire article
Content Mobile Minutes: App coders balk; Google soars; Uber’s fake feature; T-Mobile is fined
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911. Entire article
Content Sonic makes a date with Twitter users to celebrate World Emoji Day – Mobile Marketer
Mobile Marketer today – Sonic makes a date with Twitter users to celebrate World Emoji Day; Platform Pulse: Beacons could soon be everywhere. Entire article
Advertising Peninsula draws attention to new mobile experience with exclusive offerings – Luxury Daily
Luxury Daily today – Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1. Entire article
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