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Today’s headlines

Database/CRM
Oscar De La Hoya’s Golden Boy Promotions loyalty program sees 69pc opt-in

NEW YORK – Oscar De La Hoya’s Golden Boy Promotions achieved a 69 percent opt-in rate to its mobile VIP club, according to panelists at IAB’s mobile conference.

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Applications
EBay targets fashionistas with shopping app

EBay has introduced a fashion application that gives consumers a personalized shopping experience from an array of designer, branded and vintage merchandise.

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Database/CRM
British Airways improves customer service with mobile bar code

British Airways has jumped on the mobile bar code bandwagon in an effort to improve its customer service efforts.

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Research
Mcommerce resistant to spending slump: Kantar Retail

Consumer purchases through mcommerce are not likely to experience a big drop-off even as overall spending slumps, according to Kantar Retail.

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Content
Games, music, social networking dominating apps space: skyrockit

Entertainment categories such as mobile gaming, music and social networking are dominating the applications space, according to skyrockit’s newest executive.

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Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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