Oscar De La Hoya’s Golden Boy Promotions loyalty program sees 69pc opt-in
By Peter Finocchiaro
NEW YORK – Oscar De La Hoya’s Golden Boy Promotions achieved a 69 percent opt-in rate to its mobile VIP club, according to panelists at IAB’s mobile conference.
EBay targets fashionistas with shopping app
By Rimma Kats
EBay has introduced a fashion application that gives consumers a personalized shopping experience from an array of designer, branded and vintage merchandise.
British Airways improves customer service with mobile bar code
By Giselle Tsirulnik
British Airways has jumped on the mobile bar code bandwagon in an effort to improve its customer service efforts.
Mcommerce resistant to spending slump: Kantar Retail
Consumer purchases through mcommerce are not likely to experience a big drop-off even as overall spending slumps, according to Kantar Retail.
Games, music, social networking dominating apps space: skyrockit
By Dan Butcher
Entertainment categories such as mobile gaming, music and social networking are dominating the applications space, according to skyrockit’s newest executive.
Holiday conference: Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
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