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Today’s headlines

Multichannel retail support Top 10 Q2 mobile-offline activations
Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront. Entire article
Banking Citi addresses demands for easier mobile access with redesigned app
Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch. Entire article
Merchandising Nike mobile raffle takes a run at illicit sneaker trade
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. Entire article
Social networks Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin
Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits. Entire article
Content Happy 4th of July! Let freedom ring!
Mobile Commerce Daily will not publish on July 3 in observance of Independence Day. Entire article
Content Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court. Entire article
Content Skippy cracks open auto-play video’s potential on Pandora – Mobile Marketer
Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game. Entire article
Advertising Jean Paul Gaultier wanders Paris for scavenger hunt – Luxury Daily
Luxury Daily today – Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2. Entire article
Columns Brands must move budgets to the world’s most influential mass medium
According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook. Entire article
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