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Today’s headlines


Payments
Is mobile failing at point-of-sale?

The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Messaging
Kmart takes SMS efforts up a notch with Passbook mobile coupons

Kmart is relying on its SMS database to push out mobile coupons and offers to not only drive sales, but also to encourage application downloads that build a stronger one-on-one relationship with shoppers.

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Applications
CVS/pharmacy aims for more comprehensive mobile tool via app update

CVS/pharmacy is continuing to make its mobile application a top priority in its strategy with a new update that makes it easier for consumers to compare prescriptions side by side.

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Applications
Marriott Hotels debuts innovative mobile check-in feature via app

Marriott Hotels has launched a mobile application that allows travelers to check into a hotel from their mobile device in an attempt to reach its increasingly mobile guests.

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Marketing
Are marketers ready to pour serious money into tablet advertising? – Mobile Marketer

Mobile Marketer today – Are marketers ready to pour serious money into tablet advertising?; How to prepare for the next generation of mobile-driven marketing.

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Advertising
Vogue Paris claims first magazine built for smartphones – Luxury Daily

Luxury Daily today – Vogue Paris claims first magazine built for smartphones; Feud far from over, LVMH fined in legal battle against Hermès.

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Strategy
What to expect at Nonprofit Mobile Day 2013

Executives from the Museum of Modern Art, The Humane Society and American Red Cross and more will discuss how their organizations are using mobile to drive marketing and fundraising efforts during the fourth annual Nonprofit Mobile Day.

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Columns
Mobile’s missing puzzle piece: Lead generation

Mobile certainly captures a lot of eyeballs, but its ability to produce a consumer action — leads, sales and downloads — is often lacking.

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Columns
Why mobile is an untapped opportunity for luxury brands

Where, only a year ago, 80 percent of all Web site traffic to luxury sites was from laptop and desktop computers, this has shrunk to less than 65 percent today. By this time next year, most luxury site visitors will use tablets and smartphones.

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