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Today’s headlines

Social networks Pottery Barn taps users to drive inspiration in shoppable digital gallery
Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying. Entire article
Strategy Domino’s combats price frustrations by spotlighting mobile-optimized rewards contest
Domino’s is altering pricing for a carryout special after customers voiced frustrations over its limited availability and is rectifying the situation with a mobile-optimized sweepstakes featuring a bevy of branded prizes for consumers who paid higher prices for weekend orders. Entire article
Merchandising Grab revitalizes mobile ordering for travelers with expansion across 80 airports
Ecommerce platform Grab has joined forces with travel dining provider HMSHost to enable more airport travelers to order food and beverages via their smartphones from the latter’s restaurants, underscoring mobile’s growing integration within travel hubs. Entire article
Payments IPayYou merges social media and peer-to-peer payments with Twitter Pay
Bitcoin provider IPayYou has developed a service that allows users to support their favorite campaigns and charities as well as share funds with friends and family, hoping to stay relevant as conversational commerce, social media purchasing and peer-to-peer payments all grow. Entire article
Content Mobile Minutes: SoftBank to buy ARM; Uber reaches 2B rides; Opera takeover fails; 62 bid in spectrum auction
Today in mobile marketing – SoftBank agrees to buy mobile chip giant ARM for $32B; Uber reaches 2B rides six months after hitting its first billion; Opera Software’s $1.2B takeover by a Chinese group has failed; US FCC says 62 bidders make down payments in spectrum auction. Entire article
Content 88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer
Mobile Marketer today – 88pc of marketers invest in mobile to match escalating demands: report; Marriott promotes venue inspiration with event-planning mobile destination. Entire article
Advertising Louis Vuitton returns to roots for luxury luggage line – Luxury Daily
Luxury Daily today – Louis Vuitton returns to roots for luxury luggage line; Chanel packages power of femininity in crimson cosmetics. Entire article
Columns Top 5 must-haves in your mobile apps
Aside from the aesthetics, what specific functions should an app absolutely include? Entire article
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