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Marketing
Macy’s solidifies mobile rewards push with nationwide rollout

Macy’s is expanding its partnership with shopkick to drive in-store traffic and reward consumers with exclusive deals and offers when they walk-in to more than 800 of its nationwide stores.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Costco plunges further in mcommerce with iPhone, Android app

Costco is making a bigger push into mobile with a new iPhone and Android application that lets consumers shop its inventory.

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Advertising
Marriott Rewards Chase card targets business travelers via app sponsorship

The Marriott Rewards Chase card is promoting its rewards perks to on-the-go business travelers with an exclusive sponsorship of the new Gayot mobile application.

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Web site development
Tanger Outlet Centers showcases fall fashions with create-a-look tablet experience

Tanger Outlet Centers is extending a popular digital platform for creating outfits to tablets as a way to drive awareness of the fall fashions available at the shopping centers.

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Social networks
Facebook saves face in mobile advertising, delivers strong results – Mobile Marketer

Mobile Marketer today – Facebook saves face in mobile advertising, delivers strong results; Starbucks refreshes summer campaign with QR codes.

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Advertising
Crystal Cruises bridges mobile, print via watermarked ads – Luxury Daily

Luxury Daily today – Crystal Cruises bridges mobile, print via watermarked ads; Swarovski makes spectacle with user-curated art display.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
How a narrow marketing focus undid BlackBerry’s consumer appeal

BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.

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