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Today’s headlines

Payments MCX makes bid to win over small merchants as rollout date nears
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Applications IMDb pivots app to grab piece of mcommerce, tickets
NEW YORK – A Thirteen/WNET executive speaking at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day discussed how the public television station is leveraging mobile to reach new audiences outside of its New York and New Jersey viewing area to create an additional revenue stream.  Entire article
Web site development Sports Unlimited increases conversion rate 42pc with new mobile site
Mobile Marketer today – Brands leverage Twitter sweepstakes to boost mobile strategies; Adaptable ads average 4x higher CTR than standard ads: report. Entire article
Advertising 16pc of US consumers shop via mobile: report – Luxury Daily
Mobile Commerce Daily presented its fourth annual Nonprofit Mobile Day on Tuesday, July 16. Here are some pictures from the event. Entire article
Columns Cultivating immersive creative experiences leveraging the phone’s native features

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