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Today’s headlines


Multichannel retail support
IKEA increases summer sales via mobile initiative

Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database.

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Applications
Kansas City Chiefs lets fans buy game tickets via mobile

The Kansas City Chiefs is letting consumers buy tickets to its games via a mobile-optimized site and application that was designed to help the team further engage with enthusiastic fans.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Content
Miss Me bolsters products sales via mobile bar codes

Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.

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Research
Consumer awareness reigns as main factor in mobile banking: study

Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus.

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Advertising
Customization, monetization key to mobile ROI increase: expert – Luxury Daily

Luxury Daily today – Customization, monetization key to mobile ROI increase: expert; Bally, Chanel highest-rated luxury branded sites: Luxury Institute.

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Columns
Four lessons mobile marketers can learn from auto racing

At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”

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