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Today’s headlines

Strategy Staples doubles down on tablet experiences to answer growing business use
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.
Entire article
Applications Can eBay regain its position as an mcommerce leader?
With eBay’s spinoff of PayPal expected to be completed today and a buyer found for its enterprise division, the company can turn its focus to trying to regain the role it once held as an mcommerce leader. Entire article
Research 46pc of diners have never leveraged mobile payment options: OpenTable
Restaurant brands can benefit from taking advantage of more mobile touchpoints during and after meals, especially as 46 percent of diners who have never used their smartphones to pay the bill are intrigued by the idea, according to an OpenTable study. Entire article
Gaming Dave & Buster’s showcases mobile games’ growing role with in-store rewards
Restaurant and entertainment complex chain Dave & Buster’s is tapping three new mobile games to drive customer engagement in-store and offsite while offering prizes redeemable at its locations. Entire article
Content Mobile Minutes: Angry Birds 2; Android privacy lawsuit; Facebook buys Pebbles Interfaces; Ad blockers
Today in mobile marketing – ‘Angry Birds 2’ arrives 6 years and 3 billion downloads after first game; Google wins dismissal of Android privacy lawsuit; Facebook buys Israeli co Pebbles Interfaces for $60m; Ad blockers, Internet advertisers play cat and mouse. Entire article
Advertising Gucci introduces new campaign in The Cut mobile advertisement – Luxury Daily
Luxury Daily today – Gucci introduces new campaign in The Cut mobile advertisement; Duty-free spending to grow 51pc in 5 years: report. Entire article
Columns Why store visits are not conversions
Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results. Entire article
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