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Applications Victoria’s Secret drives back-to-school foot traffic via mobile
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Research 87pc of retailers investing more in mobile email this year: Shop.org/Forrester
NEW YORK – A Sumotext executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations. Entire article
Payments Paystik exec: Traditional channels are becoming less effective for nonprofit fundraising
Mobile Marketer today – Is real-time bidding growing at the expense of creativity in mobile?; Red Cross exec claims mobile traffic reaches tipping point. Entire article
Advertising IWC targets watch enthusiasts via Instagram hashtag campaign – Luxury Daily
As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you? Entire article
 
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