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Today’s headlines

Visa, MasterCard settlement with retailers to affect mcommerce

New rules for processing credit card payments could impact mcommerce after Visa, MasterCard and several banks reached an agreement last week to settle an antitrust suit brought against them on behalf of 7 million retailers.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Live Nation exec: Mobile traffic is up 156pc year-over-year

NEW YORK – A Live Nation executive at the 2012 IAB Mobile Marketplace said that as the company sees an increase in mobile traffic, the opportunities for advertising revenue and commerce will increase.

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The Venetian, Palazzo launch on-site directions app to enhance visitor experience

Las Vegas resorts The Venetian and The Palazzo are betting on mobile with a new smartphone app designed to help visitors find their way around with turn-by-turn directions.

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Magnum bolsters brand awareness via mobile

Ice cream giant Magnum is promoting its new line of products and driving consumers in-store to try them via a new mobile marketing effort.

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Mobile is the new black – Mobile Marketer

Mobile Marketer today – Mobile is the new black; Facebook’s Spool deal suggests stronger content play from social network.

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Barneys chooses charity alignment, social contest for shoe floor campaign – Luxury Daily

Luxury Daily today – Barneys chooses charity alignment, social contest for shoe floor campaign; Kiehl’s touches up CSR with multiple in-store, digital events.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Impact of mobile devices on ecommerce

Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.

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