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Today’s headlines

Columns Is your brand developing a chatbot strategy?
Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit. Entire article
Payments Masterpass arrives in stores and messages, potentially boosting mobile payments
Mastercard, which has thrown its hat into the ring of in-store mobile payments with Masterpass arriving at bricks-and-mortar locations such as BJs and Subway, hopes to become a leader by tacking on vending machine connectivity, Cake Pay integration, messaging purchases and banking partnerships. Entire article
Multichannel retail support Target drives in-store patio furniture sales with local inventory ads: Google
For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads. Entire article
Research 86pc of back-to-school shoppers will use mobile in-store: report
Mobile should be at the forefront of retailers’ minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers. Entire article
Software and technology Booking.com anticipates mobile users’ purchase intent with AI-driven experience
Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences. Entire article
Content Mobile Minutes: FCC releases 5G spectrum; Tech leaders on Trump; Line’s IPO debut; Twitter scores sports deal
Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season. Entire article
Content Can Pokémon Go help brands catch consumers via sponsored locations? – Mobile Marketer
Mobile Marketer today – Can Pokémon Go help brands catch consumers via sponsored locations?; Emojis a missed opportunity for targeting 25-44 year olds: report. Entire article
Advertising Understanding social media can help marketers develop versatile creative: Facebook – Luxury Daily
Luxury Daily today – Understanding social media can help marketers develop versatile creative: Facebook; Top 10 luxury retail efforts of H1. Entire article
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