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Today’s headlines

Research Mobile necessary for taking advantage of expected back-to-school windfall
While a jump in the number of consumers expecting to spend more during the upcoming back-to-school shopping season is good news for retailers, successfully grabbing a piece of the action will require a strong mobile-focused omnichannel strategy. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.
Entire article
Applications U.S. Bank pilots geolocation app to deliver community information
U.S. Bank is piloting a geolocation-based mobile application to bring community members relevant information and resources, such as local events, promotions, noteworthy news and financial education advice. Entire article
Payments Apple Pay’s launch in Britain advances mobile payments in mature market
MyCheck is one of many businesses embracing Apple Pay in Britain, where the convenience of one-step checkout, thanks to the Touch ID button, is likely to overrule any consumer hesitation and present a challenge to local competitors. Entire article
Advertising Taste of Home cooks up more relevant mobile advertising for readers
Reader’s Digest’s digital cooking publication, Taste of Home, is fine tuning the effectiveness of advertising through mobile native ads and geo-tagging to create a more relevant experience for consumers and drive them into nearby stores. Entire article
Content Mobile Minutes: Streaming music payments; Verizon teams with Vice; Apple’s profits; Nokia’s mobile return
Today in mobile marketing – Your streaming music payments are going where?; Vice shows to air on Verizon Mobile Internet TV service; Apple doesn’t sell all the phones. But it makes all the money; Nokia’s return to mobile is ‘complicated.’ Entire article
Content Are Snapchat, Facebook putting too big a focus on brands? – Mobile Marketer
Mobile Marketer today – Are Snapchat, Facebook putting too big a focus on brands; App engagement surpasses desktop in US: comScore. Entire article
Advertising Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign – Luxury Daily
Luxury Daily today – Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign; Should luxury fashion embrace 3D printing? Entire article
Columns There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself. Entire article
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