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Today’s headlines

Multichannel retail support Have mobile-driven sales events gotten out of hand?
A well-publicized online sales event such as yesterday’s Prime Day from Amazon is theoretically a great way to reach impulse buyers on mobile, but as the number of these events continues to proliferate, shoppers could begin to lose interest. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.
Entire article
Multichannel retail support How Google’s buy button, voice search could make retail sales skyrocket
NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements. Entire article
Marketing Chipotle brings mobile-exclusive offers to educational game and campaign
Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones. Entire article
Payments Visa brings connected car payments to life
Visa is testing a service that will take mobile payments one step further down the road toward reaching scale through connected vehicle commerce. Entire article
Content Mobile Minutes: Flash issues; InMobi personalizes ads; Amazon buys AppThwack; Microsoft’s mobile commitment
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet. Entire article
Content Google’s Eddystone has opportunity to take beacon leadership from Apple – Mobile Marketer
Mobile Marketer today – Google’s Eddystone has opportunity to take beacon leadership from Apple; Universal’s Minions a strong match for emoji keyboard frenzy. Entire article
Advertising Fondation Louis Vuitton spurs ageless interactions via mobile apps – Luxury Daily
Luxury Daily today – Fondation Louis Vuitton spurs ageless interactions via mobile apps; Research online, purchase offline trend is defining luxury sales: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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