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Today’s headlines


Banking
Voice recognition, photo-based features lead next-generation mobile banking apps

As mobile banking increasingly becomes the preferred way that consumers choose to manage their money, application features such as voice recognition and photo bill pay are on the upswing, paving the way for the future of mobile banking.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
Walgreens targets MapMyFitness app users, sees 8.5pc engagement rate

Walgreens saw an 8.5 engagement rate with users of the MapMyFitness mobile application for a recent campaign touting the drugstore chain’s new Balance Rewards loyalty program.

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Advertising
Progressive taps rich media to promote Snapshot service

Progressive is getting the word out about its Snapshot device through a mobile advertising campaign that uses rich media to engage consumers.

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Web site development
Lancôme Canada spurs Web sales via mobile campaign

Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online.

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Marketing
Marketers miss out by not leveraging dayparting in mobile strategies – Mobile Marketer

Mobile Marketer today – Marketers miss out by not leveraging dayparting in mobile strategies; Google aligns Maps updates with new social, mobile marketing opportunities.

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Advertising
Jaguar targets affluent fans via mobile banner ad – Luxury Daily

Luxury Daily today – Jaguar targets affluent fans via mobile banner ad; Ferragamo boosts ecommerce with digital outfit creator.

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Columns
Brands should pay attention to the app discovery economy

For all the download choices available across several app markets, it is becoming increasingly difficult for consumers to select the apps that best fit their mobile and lifestyle needs.

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