Today's headlines

Multichannel retail support Are retailers training consumers to shop on mobile?
By Rimma Kats
	With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device. Entire article

Applications Citi debuts tablet-based service for clients
By Rimma Kats
	Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients. Entire article

Advertising Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
By Staff reports
	Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host. Entire article

Applications Blue Nile drives mobile purchases via app
By Chantal Tode
	Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products. Entire article

Applications Parago targets savvy shoppers via mobile rebate app
By Lauren Johnson
	Reward-program company Parago is tapping into value-seeking customers via a geotargeted mobile application. Entire article

Advertising American Express, Starwood offer exclusive deals to affluent connoisseurs – Luxury Daily
By Staff reports
	Luxury Daily today - American Express, Starwood offer exclusive deals to affluent connoisseurs; Alexander Wang stops New York passers-by with outdoor video projections. Entire article

Columns Why QR codes and mobile apps fail
By a MCD columnist
	Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest. Entire article

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