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Today’s headlines


Multichannel retail support
Are retailers training consumers to shop on mobile?

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.

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Applications
Citi debuts tablet-based service for clients

Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Applications
Blue Nile drives mobile purchases via app

Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products.

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Applications
Parago targets savvy shoppers via mobile rebate app

Reward-program company Parago is tapping into value-seeking customers via a geotargeted mobile application.

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Advertising
American Express, Starwood offer exclusive deals to affluent connoisseurs – Luxury Daily

Luxury Daily today – American Express, Starwood offer exclusive deals to affluent connoisseurs; Alexander Wang stops New York passers-by with outdoor video projections.

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Columns
Why QR codes and mobile apps fail

Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.

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