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Today’s headlines

Multichannel retail support
Are retailers training consumers to shop on mobile?

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.

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Citi debuts tablet-based service for clients

Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients.

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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Blue Nile drives mobile purchases via app

Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products.

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Parago targets savvy shoppers via mobile rebate app

Reward-program company Parago is tapping into value-seeking customers via a geotargeted mobile application.

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American Express, Starwood offer exclusive deals to affluent connoisseurs – Luxury Daily

Luxury Daily today – American Express, Starwood offer exclusive deals to affluent connoisseurs; Alexander Wang stops New York passers-by with outdoor video projections.

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Why QR codes and mobile apps fail

Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.

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