JCPenney back-to-school effort taps mobile to sell latest looks
By Giselle Tsirulnik
JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.
A&P offers P&G mobile coupons to drive mobile giving
By Dan Butcher
The Great Atlantic & Pacific Tea Company Inc. (A&P) is encouraging shoppers to help the Children’s Miracle Network via mobile giving.
Mobile banking usage nearly doubles year-over-year: study
Mobile banking has seen a huge increase in usage and in institutions offering the service in the last year, according to IDC Financial Insights.
Mobile Web is key to in-store shopping experience: Gomez
Retailers need to understand that the mobile Web can augment the in-store shopping experience for consumers as they peruse store aisles and contemplate purchases.
How to harness the power of mobile couponing
By a MCD columnist
A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.
Holiday conference: Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
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