Today's headlines

Marketing
JCPenney back-to-school effort taps mobile to sell latest looks

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.

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Messaging
A&P offers P&G mobile coupons to drive mobile giving

The Great Atlantic & Pacific Tea Company Inc. (A&P) is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

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Banking
Mobile banking usage nearly doubles year-over-year: study

Mobile banking has seen a huge increase in usage and in institutions offering the service in the last year, according to IDC Financial Insights.

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Research
Mobile Web is key to in-store shopping experience: Gomez

Retailers need to understand that the mobile Web can augment the in-store shopping experience for consumers as they peruse store aisles and contemplate purchases.

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Columns
How to harness the power of mobile couponing

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

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Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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