RSS | Advertise with us | Also known as Mcommerce Daily | Follow us on TwitterFollow us on Twitter July 15, 2010

start now!

Read more on mobilecommercedaily.com | Jobs | Blog
Subscribe to email newsletter
HEADLINES SPONSOR download the guide

Today’s headlines

Marketing
JCPenney back-to-school effort taps mobile to sell latest looks

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.

Entire article

Messaging
A&P offers P&G mobile coupons to drive mobile giving

The Great Atlantic & Pacific Tea Company Inc. (A&P) is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

Entire article

Banking
Mobile banking usage nearly doubles year-over-year: study

Mobile banking has seen a huge increase in usage and in institutions offering the service in the last year, according to IDC Financial Insights.

Entire article

Research
Mobile Web is key to in-store shopping experience: Gomez

Retailers need to understand that the mobile Web can augment the in-store shopping experience for consumers as they peruse store aisles and contemplate purchases.

Entire article

Columns
How to harness the power of mobile couponing

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

Entire article

Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

Entire article

Read all the news on mobilecommercedaily.com | Subscribe | Unsubscribe
start now!

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: news@mobilecommercedaily.com Advertising: ads@mobilecommercedaily.com | Advertisement rates
Copyright 2010 Napean LLC. All rights reserved. Privacy policy | Contact us

Share on FacebookShare on LinkedInShare on Twitter