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Today’s headlines

Messaging Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter
Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery. Entire article
Applications Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty
On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions. Entire article
Banking USAA spotlights in-app voice commands, streamlining mobile deposits
Financial services brand USAA has rolled out a new feature within its mobile application enabling consumers to leverage voice commands to complete tasks such as depositing a check and transferring funds, a tool that will be beneficial for visually impaired users. Entire article
Inventory management Tropical Smoothie Café saves time and trees with mobile management system
Tropical Smoothie Café is working to streamline its customer service and operating system at store locations by adopting a mobile management system that cuts down on paper waste and saves employees time. Entire article
Content Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Today in mobile marketing – Starbucks baristas want control over their hours. There’s an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows. Entire article
Content Coca-Cola taps social influencers to highlight everyday winning moments during Olympics – Mobile Marketer
Mobile Marketer today – Coca-Cola taps social influencers to highlight everyday winning moments during Olympics; Whole Foods’ chatbot cooks up special connections with personalized recipes. Entire article
Advertising Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs – Luxury Daily
Luxury Daily today – Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude. Entire article
Columns Cutting through the noise around location accuracy
With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet? Entire article
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