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Today’s headlines

Columns How to build a successful Apple Watch app
While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.
Entire article
Messaging American Eagle tries on mobile contest in fitting rooms
In a reflection of the wide range of possibilities for in-store mobile engagements, American Eagle Outfitters is making its second attempt to bring a mobile contest into the fitting room at bricks-and-mortar stores, with the latest endeavor promoting back-to-school apparel and denim. Entire article
Payments MasterCard’s Priceless Surprises drive Apple Pay payments at MLB game
MasterCard is teaming up with Apple Pay to prompt attendees at Major League Baseball’s 2015 All-Star Game to pay for food and merchandise with their smartphones as the credit card network continues to test a variety of mobile payments strategies. Entire article
Applications HotelTonight’s concierge feature highlights possible revenue channels for hotel brands
HotelTonight is leading the charge for third-party booking marketers trying to personalize their applications by piloting a concierge feature enabling users to request information about their final destinations and ask for hotel amenities from the front desk. Entire article
Applications Metro’s Apple Watch app proves wearables’ role in grocery sector
Canadian grocer Metro is bringing its mobile application to Apple Watch, enabling shoppers to manage their grocery lists right from their wrists and suggesting more food retailers will soon follow. Entire article
Content Mobile Minutes: Samsung’s 11K display; T-Mobile’s big plan; Comcast’s streaming service; Scents on SMS
Today in mobile marketing – Samsung developing whopping 11K display for smartphones; T-Mobile hints at ‘big, bold’ plan this week; Comcast launching streaming video service; Scent received, with a tap of a smartphone. Entire article
Content Levi’s refreshed branding campaign leverages a trio of mobile tactics – Mobile Marketer
Mobile Marketer today – Levi’s refreshed branding campaign leverages a trio of mobile tactics; Tablet installed base escalates quickly even as sales stall out: Forrester Research. Entire article
Advertising Michael Kors launches WeChat platform to enhance shopping experience in Asia – Luxury Daily
Luxury Daily today – Michael Kors launches WeChat platform to enhance shopping experience in Asia; Top 10 luxury brand efforts of Q2. Entire article
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