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Today’s headlines

Applications Marriott expands mobile platform to integrate with iBeacons
In a significant expansion of its already cutting-edge mobile platform, Marriott is piloting the use of iBeacons to send guests push notifications based on their location at one of its properties. Entire article
Applications How Walgreens frames mobile for photo-ordering success
Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Advertising JackThreads mobilizes pop-up shops for personalized shopping experiences
Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience. Entire article
Research 46pc of British consumers use mobile to inform purchase decisions: report
Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd. Entire article
Marketing Marketers embrace emojis for more emotional mobile connections with millennials – Mobile Marketer
Mobile Marketer today – Marketers embrace emojis for more emotional mobile connections with millennials; Ford hooks mobile engagements with free music downloads. Entire article
Advertising Estée Lauder prompts consumer research with Vogue ad – Luxury Daily
Luxury Daily today – Estée Lauder prompts consumer research with Vogue ad; Harrods aids Boodles’ high-jewelry awareness with month-long display. Entire article
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