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Today’s headlines


Payments
PayPal P2P NFC solution boosts in-store proposition

PayPal’s introduction of a peer-to-peer near field communication solution for Android reflects the company’s commitment to mobile, as well as its ambitions to own a piece of in-store transactions.

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Email
Dillard’s reaches near 100pc inbox placement across all mobile, PC devices

Fashion apparel and home furnishing retailer Dillard’s reached near 100 percent inbox placement across devices such as mobile and PC and has achieved higher revenue, as well as increased store traffic.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Applications
Broadwaybox.com drives ticket sales via mobile promotions

Theater discount Web site Broadwaybox.com is driving show sales by letting consumers buy discounted tickets at box offices when they show the offer on their mobile device.

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Research
Banks slow to act in growing mobile payments space: study

Nearly half of financial services, retail, technology and telecommunications executives believe mobile payments will be mainstream within two years, according to a new report from KPMG.

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Advertising
How to use mobile technology to increase financial services CRM – Luxury Daily

Luxury Daily today – How to use mobile technology to increase financial services CRM; Top 10 luxury branded videos of Q2.

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Columns
3 mistakes to avoid when planning holiday 2011 campaigns

By Steen Andersson As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

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