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Today’s headlines

Search Best Buy drives 1M store visits with mobile content, local ads
Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads. Entire article
Applications Airbnb, American Express team up to appeal to business travelers
Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service. Entire article
Strategy Hotel bookings receive chatbot treatment, showcasing new revenue opportunities
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search requests. Entire article
Software and technology Avis boosts rental sales with mobile-first connected car features
Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers. Entire article
Content Mobile Minutes: Twitter adds more live TV; Amazon’s Prime Day issues; EU, US data pact; Ashley Madison’s new pitch
Today in mobile marketing – Twitter to live stream some Bloomberg TV programs; Amazon fixes Prime Day checkout issue; EU approves privacy shield data-transfer pact with US; Ashley Madison wants you to find your moment, not have an affair. Entire article
Content Google brings retailers, users closer with suite of new mobile products – Mobile Marketer
Mobile Marketer today – Google brings retailers, users closer with suite of new mobile products; Smartphones are most popular gaming device across 12 markets: Facebook. Entire article
Advertising Dior shares a day in the life of an ambassador in mini documentary – Luxury Daily
Luxury Daily today – Dior shares a day in the life of an ambassador in mini documentary; How will Burberry’s changing leadership impact the brand? Entire article
Columns What brands should know about Pokémon GO
Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users. Entire article
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