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Today’s headlines

Strategy Virgin Hotels turns mobile into shoppable Gap closet for guests
Virgin Hotels Chicago is tapping Gap Inc.’s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers. Entire article
Applications KLM’s new mobile app is contextual, real-time and personal
KLM Royal Dutch Airlines is rolling out an updated mobile application with analysis capabilities designed to anticipate guests’ preferences and needs without prompting, such as suggesting optimal flight seating during the booking process.
Entire article
Research Sophisticated email segmentation boosts open rates, engagement: report
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Entire article
Banking Capital One puts money on simpler sign-in for mobile customers
Capital One is letting customers on Apple iPhones use the bank-holding company’s revamped mobile application to personalize how they manage their finances with a single sign-in for all accounts and easier cross-account movement. Entire article
Content Mobile Minutes: Yahoo’s fantasy sports app; Brands on Facebook; IOS 9 beta available; Samsung’s premium smartphone
Today in mobile marketing – Yahoo brings real money to its fantasy sports app; Brands hope you like them enough to pin them at the top of your Facebook news feed; You can try iOS 9 software now, if you’re willing to assume some risk; Samsung Electronics to bring forward key smartphone launch: source. Entire article
Content Walmart’s mobile UX woes an opportunity for wearables pivot: analysis – Mobile Marketer
Mobile Marketer today – Walmart’s mobile UX woes an opportunity for wearables pivot: analysis; How public Snapchat accounts humanize retail brands. Entire article
Advertising Lamborghini shares tour of China on social media for anniversary celebration – Luxury Daily
Luxury Daily today – Lamborghini shares tour of China on social media for anniversary celebration; Top 10 luxury brand multichannel marketers of Q2. Entire article
Columns 3 steps to effective customer acquisition using digital marketing
If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent. Entire article
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