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Today’s headlines


Web site development
The Vitamin Shoppe increases purchase intent via live local mobile inventory offering

The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results.

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Applications
LivingSocial, BuyWithMe team up with foursquare for mobile deals

LivingSocial, BuyWithMe and Gilt City have partnered with foursquare to let businesses and local merchants better connect with new and loyal consumers in their area.

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Advertising
Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

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Applications
GrubHub revamps Android app for hungry on-the-go consumers

GrubHub has rebuilt its Android application from the ground up to let diners order food from more than 5,000 restaurants in 13 cities.

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Applications
Seamless enhances iPhone app to better cater to users

Seamless has upgraded its iPhone app with a streamlined user experience and mapping functionality to better serve consumers as they order meals via their smartphones.

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Advertising
Tiffany & Co. tugs heartstrings with consumer-curated true love app – Luxury Daily

Luxury Daily today – Tiffany & Co. tugs heartstrings with consumer-curated true love app; What luxury brands can learn from flash-sale sites.

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Columns
How to use mobile bar codes in direct response marketing

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course.

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