Today's headlines

Multichannel retail support
Mcommerce critical for retailers' back-to-school business

Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive.

Entire article

Multichannel retail support
Coldwater Creek aims for multichannel shopping experience with mcommerce site

Retailer Coldwater Creek is letting iPhone and Android users shop directly from its new mobile-optimized site as part of the company's multichannel shopping strategy.

Entire article

Research
Merchants should use mobile to find out about target consumers: study

The mobile medium offers various channels that are ideal for collecting information about merchants' and marketers' target consumers, including applications.

Entire article

Content
Luxury shopping app drives foot-traffic to haute couture boutiques

New York shoppers looking for the best in fashion and design can now download a premium iPhone application launched by fashion insider Abbey Samet.

Entire article

Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

Entire article