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Today’s headlines

Multichannel retail support Gap Factory spurs mobile-inspired purchases via prize wheel promotion
Gap Factory is enticing social media users into its stores by encouraging them to spin a mobile-optimized prize wheel that offers a discount code in exchange for signing up for the retailer’s text alerts. Entire article
Payments MasterCard incentivizes Samsung Pay usage with free concert tickets
With consumers becoming more comfortable using mobile payment platforms for everyday purchases, MasterCard recently invited New York residents to buy items from a specific café with Samsung Pay in exchange for tickets to a Cold War Kids, Capital Cities or Years & Years concert. Entire article
Banking BillHero brings bill-paying capabilities to Messenger via chatbot
BillHero’s new Facebook Messenger chatbot gives users an easy, secure way to pay bills without having to leave the social media platform. Entire article
Content Mobile Minutes: Pokemon Go surpasses Tinder; Twitter live streams conventions; Facebook and news; AI and Europe
Today in mobile marketing – Pokemon Go is already bigger than Tinder; Twitter, CBS News to live stream GOP, Democratic conventions; Face it, Facebook. You’re in the news business; Artificial intelligence is setting up the Internet for a huge clash with Europe. Entire article
Content Spirits brands inject mobile video with new marketing flavor – Mobile Marketer
Mobile Marketer today – Spirits brands inject mobile video with new marketing flavor; Reynolds wraps up mobile with native, video, geo-targeted content for Meredith’s titles. Entire article
Advertising Marc Jacobs pairs with M2M series for integrated video effort – Luxury Daily
Luxury Daily today – Marc Jacobs pairs with M2M series for integrated video effort; Shifting travel patterns represent untapped growth potential: report. Entire article
Columns 3 scenarios to consider for mobile app testing
A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect. Entire article
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