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Today’s headlines


Marketing
Macy’s doubles down on mobile for back-to-school marketing

Macy’s is getting a head start on back-to-school season with a campaign that circles around mobile and social as key ways to connect with college students this year.

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Strategy
Retail salespeople must evolve with mobile to stay relevant

As mobile applications and sites increasingly fill each and every need of shoppers, do retail salespeople need to worry about their jobs? Experts seem to think there is no need for concern, only change.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Multichannel retail support
Shopzilla buys Zappli to provide seamless price comparisons across all devices

In a reflection of the important role that price comparisons play in mobile, Shopzilla is looking to significantly boost its mobile presence by acquiring Zappli.

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Applications
Ponderosa and Bonanza Steakhouse drive repeat traffic via mobile promotion

Ponderosa and Bonanza Steakhouse restaurants are aiming to incentivize users to come into restaurants this summer to redeem mobile offers.

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Marketing
Moto X’s big budget alone will not guarantee success – just ask Nokia – Mobile Marketer

Mobile Marketer today – Moto X’s big budget alone will not guarantee success – just ask Nokia; Frito Lay’s Cheetos syncs up mobile, desktop via interactive game

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Advertising
Four Seasons unites consumers via mobile ice cream social – Luxury Daily

Luxury Daily today – Four Seasons unites consumers via mobile ice cream social; Entry-level products can attract future high-end luxury consumers.

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Columns
Do bricks-and-mortar stores matter in digital era?

Physical retail has become more challenging. Maintaining profitability in an industry rife with online competition and in-store product researching is not easy.

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