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Today’s headlines

Database/CRM Top 10 mobile loyalty activations of Q2
Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms. Entire article
Messaging Amazon taps Line to drive member signups prior to Prime Day
Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day. Entire article
Applications Ringling Bros. juggles stronger sales push with mobile ticketing app
Ringling Bros. and Barnum & Bailey is ushering in mobile sales by unveiling its first-ever mobile application, enabling users to purchase seat tickets, access exclusive offers to help plan their visits and apply filters for a circus-themed selfie. Entire article
Strategy Mobile commerce in review: Payments’ breakthrough contender?
As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Alexa for Prime; Snapchat sued; Messenger tests encryption; Google buys Anvato
Today in mobile marketing – Ask Amazon’s Alexa for Prime Deals and get $10 off your first order; Snapchat sued for being too sexy for minors; Facebook testing end-to-end encryption on Messenger; Google buys startup to stuff more video into its cloud. Entire article
Content Top 10 mobile messaging campaigns of Q2 – Mobile Marketer
Mobile Marketer today – Top 10 mobile messaging campaigns of Q2; Vitaminwater uncaps Olympics excitement for athletic-themed social media contest. Entire article
Advertising Travel + Leisure curates on-the-go travel resource – Luxury Daily
Luxury Daily today – Travel + Leisure curates on-the-go travel resource; Brexit seen benefiting UK tourism as travelers seek value. Entire article
Columns How machine-to-machine technology works for retailers
Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not. Entire article
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