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Today’s headlines

Research 39pc of leading retail mobile sites lose sales because of redirects
Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales. Entire article
Database/CRM Chiquita expands loyalty app fueled by gamification
Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Multichannel retail support California eateries push for loyalty via beacon-enabled shopping app
A dozen small California businesses are participating in the beta launch of a new touchless, beacon-enabled shopping experience through the Slyde mobile app to generate on-the-spot rewards and benefits for their most loyal customers while creating a more personal and engaging shopping experience. Entire article
Sears, Kmart continue to expand mobile-enabled store pick-up
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up. Entire article
Applications RetailMeNot finds strong interest in location-aware deals
Results from how consumers are engaging with mobile couponing app RetailMeNot reveal that location-aware deals are resonating. Entire article
Marketing Fashion brands should target social campaigns for profit – Mobile Marketer
Mobile Marketer today – Fashion brands should target social campaigns for profit; FTC’s Amazon suit discourages future innovation: DMA. Entire article
Advertising Boucheron journeys the world with high-jewelry Instagram effort – Luxury Daily
Luxury Daily today – Boucheron journeys the world with high-jewelry Instagram effort; Jimmy Choo creates virtual showroom to enhance perorder experience. Entire article
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