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Payments
Large retailers to ramp up mobile POS strategies in the second half

Mobile point-of-sale is not just for small merchants any longer. Increasingly, large retailers such as department stores are also embracing mobile to streamline in-store transactions and enhance customer relationships.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Target sets sights on mobile, social shopping with winning app concept

Target and Fast Company’s Co.Labs have picked a winner in the competition to create a new interactive shopping experience for the retailer that focuses on simplifying the multi-person shopping experience.

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Payments
Yelp links traffic to transactions via mobile ordering feature

Yelp is making a major move to differentiate itself in the location-based services space by adding ordering services to its mobile site and applications.

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Software and technology
Omni Hotels & Resorts brings print ads to life via augmented reality

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.

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Marketing
Google, Apple poised to square off in smart wearable devices – Mobile Marketer

Mobile Marketer today – Google, Apple poised to square off in smart wearable devices; Amazon scores another win in battle over control of mobile content delivery.

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Advertising
Bell & Ross aims for mcommerce via QR code placement – Luxury Daily

Luxury Daily today – Bell & Ross aims for mcommerce via QR code placement; Hermès captivates fans in digital jewelry symphony.

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Columns
Clicks do not matter as much as calls

Clicks do not matter. Traffic does not matter. Click-through rate does not matter.

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