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Today’s headlines

Is Apple missing the boat with mobile payments?

Mobile payments are growing quickly and yet one of mobile’s biggest players – Apple – is not taking a leadership role, at least not yet.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action

Big box retailer Bed Bath & Beyond is using in-store signage to bolster sign-ups for its SMS program.

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Olive Garden drives foot traffic with continuous mobile advertising push

Restaurant chain Olive Garden is continuing to make a name for itself in the mobile space via a new campaign that aims to increase foot traffic to its locations with a limited-time-only promotion.

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Multichannel retail support
Publix tests mobile ordering to enhance the shopping experience

Supermarket chain Publix is slated to begin testing mobile ordering for its deli department next month, with plans to roll out the program to 50 additional stores later this year.

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Top 10 SMS campaigns of Q2 – Mobile Marketer

Mobile Marketer today – Top 10 SMS campaigns of Q2; Taco Bell places QR codes at center of print campaign.

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Louis Vuitton dodges Flash through mobile optimization – Luxury Daily

Luxury Daily today – Louis Vuitton dodges Flash through mobile optimization; 12pc increase in digital ad spend seen in Q1: study.

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Real-time mobile-social amplification key for brands

The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.

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