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Today’s headlines

Research 90pc identify smartphone as easiest-to-use in-store shopping device
Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store. Entire article
Web site development Bebe eyes bigger role for ecommerce with responsive mobile site
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers. Entire article
Applications 7-Eleven fans activate rewards via in-app participation
Convenience retailer 7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application in exchange for snack rewards. Entire article
Messaging Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social
Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code. Entire article
Marketing Wendy’s engages fans through song to promote Pretzel Bun’s return
Wendy’s, continuing to use online and mobile Web to reach live events fans, held a Times Square Pretzel Bun event that allowed fans to sing love songs and share them with friends on Facebook and Twitter. Entire article
Marketing How Google, Apple and Amazon try to own in-store shoppers – Mobile Marketer
Mobile Marketer today – How Google, Apple and Amazon try to own in-store shoppers; RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features. Entire article
Advertising Net-A-Porter advertises new activewear on The Cut – Luxury Daily
Luxury Daily today – Net-A-Porter advertises new activewear on The Cut; Baccarat shows timelessness through global love stories. Entire article
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